| An eBook is the digital equivalent of a printed book | | | | a bestseller. |
| and is downloaded directly from the Internet as a | | | | If your book isn't selling, rather then throwing up |
| PDF file. | | | | your arms in failure and think "I didn't sell," why not |
| A great example is the eBook PowerPause by Mr. | | | | find a new market instead? I'm sure you'll agree it's |
| John Harricharan. PowerPause is a digital book that | | | | much easier to find a new market than it is to find or |
| was repurposed several times over. He took one | | | | write a new book. |
| concept and splintered it into many products. With | | | | It's like a bamboo - there are so many different |
| each repurposing, there's more profit. | | | | shoots that come from the initial seed. Take your |
| John took his eBook and turned it into an eClass on | | | | one seed (the original book) and turn it into lots of |
| how to write a book and make it a bestseller. He | | | | different shoots just by repurposing. |
| then launched his website Write -- another | | | | And in John Harricharan's words: |
| repurposed concept from PowerPause. | | | | "We never know where the road will take us. If we |
| John's book was initially geared toward the self-help | | | | follow it through, and we follow it with vision and |
| spiritual community, but the largest percentage of | | | | hope, knowing this is a product that came out of |
| buyers ended up being the Internet marketing | | | | ourselves, that we were led to, we might just end |
| community. So John changed his marketing strategy | | | | up in a place that is so different and so beautiful |
| and started targeting the Internet marketing | | | | from the one that we started from. |
| community. And, in the process, turned his book into | | | | |