| It sounds counterintuitive. Raise the price of your | | | | from the self-help, spiritual community to the Internet |
| product and sell more of it. But it's what happened to | | | | marketing community. Then he found a few |
| John Harricharan. (And you can do this too.) | | | | champions in the marketplace and he had a best |
| John wrote a book called PowerPause. PowerPause is | | | | seller. |
| an eBook or a digital book, which means it can be | | | | PowerPause is the perfect example of repurposing. |
| downloaded directly from the Internet. Nothing is | | | | John took his lectures and repurposed them into an |
| shipped or printed - it's a PDF file. | | | | eBook. He then created a printed version, which he |
| John started with just a thought - what is my | | | | mails to people for $149. Then he created a user's |
| product? He then realized he was his product. | | | | manual, which is basically a guide telling people how to |
| John is an outstanding businessman, lecturer and | | | | do what's in the book. Repurposed again, he sat |
| author, but he also knows what it's like to experience | | | | down one weekend and read the book on audio and |
| failure as well as success. He takes his own | | | | made it available online. |
| experiences and incorporates them into his lectures | | | | John speaks at seminars about PowerPause. He |
| and books, which result in inspiring tales of strength, | | | | offers an eClass on PowerPause. At his website, he |
| courage and character. | | | | offers special bonuses, including PowerPause - The |
| While lecturing and teaching around the world, John | | | | Missing Chapters, The PowerPause Q&A (PDF |
| spoke of three principles to bring wealth, success and | | | | and audio file) and PowerPause - Official Guide (PDF |
| happiness. These principles evolved in a little eBook | | | | and audio file). And soon he will be coming out with a |
| called PowerPause. Then the magic started. | | | | hard copy of PowerPause. |
| John started selling his eBook online for $19. He sold | | | | Imagine if John gave up when is his $19 eBook didn't |
| one book. | | | | sell. Imagine if he stopped digging in the gold mine. In |
| The he decided to ask $29 for it, just for the heck | | | | this case, it's a platinum mine. Instead of giving up |
| of it. He sold two books. At $39 he sold a few more. | | | | after the first sale, John raised the price and then |
| Finally, when he hit $97, the book started selling well, | | | | repurposed, repurposed, repurposed. |
| and to date he's sold more than $500,000 worth of | | | | You can do the same thing with any book or idea. |
| downloads. | | | | One concept can lead to other products, other |
| One of the funny things is John initially marketed his | | | | information, other lectures and other repurposing, all |
| books to the self-help audience, but it was the | | | | from one idea. And with each repurposing there is |
| Internet marketers who ended up buying it. We | | | | more profit. |
| never know where the road will take us. John went | | | | |